„Unreasonable Hospitality“

Will Guidara – Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Summary: In „Unreasonable Hospitality“ Will Guidara shares his philosophy and experiences from transforming Eleven Madison Park into one of the world’s most celebrated restaurants through exceptional service that goes far beyond expectations. Guidara argues that true hospitality isn’t just about meeting customer needs, but about creating magical, unexpected moments that forge emotional connections and lasting memories. The book is filled with practical examples of how his team would go to extraordinary lengths for guests – from sourcing a specific hot dog from a street cart to recreating childhood memories through food and service. Guidara demonstrates how this „unreasonable“ approach to hospitality, while seemingly costly and inefficient, actually drives customer loyalty, employee engagement and business success in ways that traditional service models cannot achieve.

Why we like it: As foodies and consultants in gastronomy we always have to find at new approaches and change perspectives. This is what this book is about: It challenges the conventional business wisdom of efficiency and standardization, showing instead how genuine human connection and creative generosity can become a sustainable competitive advantage. Guidara’s insights extend far beyond the restaurant industry, offering a powerful framework for any business or individual looking to create truly meaningful experiences that transform customers into lifelong advocates.