Tim Brown – Change by design: How Design Thinking Transforms Organizations and Inspires Innovation
Summary: In „Change by Design,“ IDEO CEO Tim Brown presents design thinking as a powerful human-centered approach to innovation that can be applied far beyond traditional design disciplines to solve complex organizational and societal challenges. Brown outlines the core principles of design thinking – empathy for users, rapid prototyping, iterative experimentation and collaborative creativity – showing how this methodology moves beyond analytical problem-solving to embrace intuition, pattern recognition, and emotionally meaningful solutions. The book illustrates how design thinking balances desirability (what people want), feasibility (what’s technically possible), and viability (what’s economically sustainable) to create breakthrough innovations. Through compelling case studies from IDEO’s work across industries, Brown demonstrates how organizations can foster a culture of innovation by embracing ambiguity, learning from failure, and keeping human needs at the center of the problem-solving process.
Why we like it: Tim Bown’s book is a great read because it democratizes innovation by showing that creative problem-solving isn’t reserved for designers or „creative types“ but is a learnable methodology that anyone can apply to tackle complex challenges. Brown provides a practical framework that has influenced how organizations worldwide approach innovation, making it essential reading for leaders seeking to build more adaptive, human-centered, and innovative organizations in an increasingly complex world.