Simon Sinek – Start with WHY
Summary: „Start with Why“ by Simon Sinek presents the concept that great leaders and organizations inspire action by starting with their „why“ – their core purpose, cause, or belief – rather than what they do or how they do it. Sinek introduces the Golden Circle model, which moves from why (purpose) to how (process) to what (product), arguing that most companies communicate in reverse order. He demonstrates through examples like Apple and Southwest Airlines that companies and leaders who lead with their why create stronger emotional connections, build loyalty, and achieve sustained success. The book emphasizes that people don’t buy what you do, they buy why you do it, and that clarifying your why helps attract customers and employees who share your beliefs. Ultimately, Sinek argues that starting with why transforms the way you think, act, and communicate, leading to more authentic leadership and business success.
Why we like it: In a world where out of the box thinking is more an exception than a rule this book is a game changer. We love how Simon Sinek is „altering“ your perspective.